FERROVIE DELLO STATO ITALIANE
2022
Trenitalia Group’s RoadShow of 7 stages that touched 6 regions of Italy in the main squares, to present the new Blues train with dual traction, electric and diesel, intended to enhance and improve the fleet for some regions. The RoadShow lasted from March to October 2022. The exhibited structure consisted of: a 1:1 scale model of the new Blues train and a welcoming area with various activities for visitors. Each stage lasted 4 days, averaging 10,000 visitors per stage.